Globalization and its Impact on Cultural Identity



The article explores the multifaceted impact of globalization on cultural identity, highlighting both its benefits and the consequential erosion of diverse cultural expressions. Authored by Jihane Ziyan, the analysis delves into the extensive literature on this subject, drawing from scholarly articles, books, and reports to provide a comprehensive understanding of the issue.


Globalization, defined as the increasing interconnectedness of the world through trade, travel, and technology, has undeniably transformed the global landscape. While it has ushered in economic growth and facilitated ease in travel, communication, and business across borders, the downside becomes apparent in its impact on cultural identity.


A central concern raised in the analysis is the spread of Western culture globally, encompassing popular music, movies, and fashion. This dissemination has led to the erosion of cultural identities in various societies, contributing to a homogenization of culture and the emergence of a dominant global culture. Scholars like Giddens and Appadurai have explored this phenomenon, pointing out the disembedding of social relations and the emergence of a global cultural economy that homogenizes cultural products and consumption.


The influence of technology, particularly the internet and social media, further exacerbates the erosion of cultural identity by diffusing cultural expressions globally, creating a singular global culture. Cultural commodification, the spread of technology, and the dominance of Western cultural forms in the global market are identified as key factors contributing to this erosion.


To counteract this cultural erosion, the article proposes several strategies. Governments are urged to support local cultural industries such as music, film, and art through subsidies and protection from foreign competition. This not only fosters job creation but also promotes local talent and preserves authentic cultural expression. Additionally, the importance of appreciating and recognizing cultural distinctions is emphasized. Instead of attempting to standardize cultures, the article advocates for celebrating and safeguarding cultural diversity through intercultural dialogue.


In summary, while globalization has brought undeniable economic benefits, it has simultaneously led to the decline of conventional cultural expressions and the emergence of a uniform global culture. Strategies to maintain cultural diversity include promoting cultural education and awareness, supporting local cultural industries, and valuing cultural differences, ensuring that diverse cultural expressions flourish in the face of globalization's challenges.


In my home country, I can personally observe the influence of globalization on cultural identity. The pervasive reach of Western and Korean music, lifestyle, movies, and fashion through media and the internet is causing the younger generation to emulate these trends. This emulation poses a risk to the preservation of our cultural uniqueness, potentially contributing to its decline.


Word count: 422


Reference:


Ziyan, J. (2023, February 26). Globalization and its Impact on Cultural Identity: An Analysis. Medium. https://jihaneziyan.medium.com/globalization-and-its-impact-on-cultural-identity-an-analysis-9e531b22f66e


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