THE IMPACT OF GLOBALIZATION ON CORPORATE CULTURE IN THE TIME OF COVID-19


The article explores how globalization during the time of Covid-19 is impacting the culture within corporations. It begins by defining globalization and outlining its transformative effects on the values, culture, and economy of cooperations on a global scale. The paper introduces various perspectives on globalization and outlines the main points to be discussed.

Firstly, the research paper delves into the impact of globalization on corporate culture. With companies operating internationally, smaller entities can be influenced by the culture of larger corporations, despite differences in national values. Meeting diverse customer demands becomes crucial for success, but changing consolidated values poses a challenge. Approaches to achieving change include clear communication, pragmatic collaboration, learning from more successful companies, and integrating new beliefs brought by expatriate employees.

The second focus is on the impact of Covid-19 on corporate culture. The pandemic can lead to long-term strategic planning or short-term profit-driven decisions based on the cultural strength and integrity of companies. There is an increased emphasis on worker health, as it significantly influences a company's success. Individualistic values are particularly affected by the pandemic, necessitating a shift to adapt to the new normal.


The third aspect explores the global pandemic's effect on an individual level within a corporation. Remote work introduces challenges such as communication gaps and time management issues, coupled with the fear of unemployment, isolation, and mental health problems. Failure to address these factors may lead to a shift towards individualistic corporate cultures, prioritizing self-preservation over collectivistic values.


In conclusion, the article asserts that companies must adapt to new global trends, emphasizing the adoption of worker-centered values, specifically a commitment to the health and well-being of employees, to navigate the evolving landscape shaped by globalization and the Covid-19 pandemic.


The article influences the way I think about the culture of the company I’m going to apply in the future. I must take in consideration the company’s belief, values, is it an individualistic or collectivistic one, and does it care about employees’ health and well-being. Also, because all the new technologies arrive from globalization and Covid-19, I have to be flexible and adaptive in order to be successful in this new global and connected corporate world.


Word count: 363


Reference:


Pavićević, M., Razaul Karim, M., Razaque Larik, A., & Coaricona Mendoza, R. Y. (2021). THE IMPACT OF GLOBALIZATION ON CORPORATE CULTURE IN THE TIME OF COVID-19. Proceedings of the 8th International Scientific Conference - FINIZ 2021. https://doi.org/10.15308/finiz-2021-91-94




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